Brief: to create a new identity & brand material for the launch of Karl Lagerfeld Paris’s collaboration with
Long Tall Sally.

Solution: I designed a new identity that encompassed both brands Karl Lagerfeld Paris & Long Tall Sally. Along with this I compiled a brand guidelines document for the rest of the team to adhere to.

The new KLP visual style was designed to stand out as something new, whilst succinctly fitting into the current LTS look. I put this to work in all the printed material.

A set of teasers were designed on social media for the pre-launch. This included a mixture of typographic & visual content that would create intrigue and drive customers to the website.



Social posts


Brand guidelines



Editorial

Social media giffs/videos