Brief: create a launch campaign for the new No7 serum, highlighting its 3 clinically proven benefits

Solution: Working with copywriters the line ‘IT WORKS. IT WORKS. IT WORKS.’ was born. The repetition of the wording & the 3 neon bars all are a nod to the 3 clinically proven benefits. Consistent and premium material was required across multiple advertising formats.

Various teaser material was designed to get customers excited about the release date of the latest brand innovation.
To drive higher engagement, this pre launch also had in store & online promotional material with pre registration portals to keep consumers informed before launch.