Brief: To reinvent outdated body shapes & champion shape diversity

Solution: Researching 2,000 women with 12,000 measurements, 10 new inclusive body shapes that truly represent women today were created.

I took charge of the visualisation of the body shapes. Taking the data & forming a meticulous system to bring the new shapes to life. A videographer documented my drawing process. A video was constructed to reveal the campaign for online platforms.

I undertook the design of the campaign visual identity. Also all social media content within a specific look & feel.

True To My Size campaign web page: longtallsally.com/truetomysize

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Editorial
Online social media content