Illustration:
+ Wrights Brothers
+ Noble Rot Magazine
+ Queens Park Books
+ Buildings/spaces
+ Amnesty International
+ Short animations
Design:
Onto
+ Under the Hood
+ Paid ads
+ TV advert roll out
+ Company values
+ Events design
+.Getting Started Guides
Long Tall Sally
+ Curatd By exhibition
+ True To My Size campaign
+ Summer 19’ launch
+ Karl Lagerfeld Paris
+ Sustainability
Boots
+ No7 Serum Launch
+ No7 Match Made
make up launch
British Heart foundation
+ Big Beat Challenge
+ BHF Lottery
+ Customer reassurance
animation
+ Dechox campaign creation
Other Brands
+ Design Museum
exhibition Posters
+ Mesa Clay
+ Solihull Gallery Card
+ Rehash
+ Cityscape Digital
+ Elite Inspirations
+ The Bakers Apron
+ Denim Events
+ Bee Vocal
+ Muse
Conceptual:
+ Generative systems
+ Scaling
+ Length tool
+ Apple trees
+ Communication double
exposure photography
+ Poster collection
Artists' Books:
+ Corner project
+ Corner project variations
+ 5 minute journey book
+ Tube stop books
+ Measuring length
About me
Get in touch
BHF Dechox Campaign
Concept Concept: Chocoholics unite!
Unite. Be part of something bigger. Create postive change
Dechox is one of the British Heart Foundations biggest fundraising campaigns. Followers are invited to cut chocolate out of their diets for one month during October & raise funds for the cause, Every year the concept is refreshed.
This concept was drawn upon insights around Dechox participants wanting to feel more emotionally connected to cause. working closely with a copywriter we came up with a concept based around ‘Chocoholics Unite’. This concept is about giving fundraisers the feeling of being part of something bigger, coming together to create positive change. It makes Dechox less about the sacrifice & more about using fundraising challenge as a megaphone for all the issues around research funding.
The accompanying visuals & copy are centred around the challenge that is giving up chocolate & other sweet treats.
I designed & created bespoke illustrations & animations which consisted of social posts, paid ads, micro site banners, iconography, metal medal design, email signatures, affirmation cards, certificates & passes.
