Illustration:
+ Wrights Brothers
+ Noble Rot Magazine
+ Queens Park Books
+ Buildings/spaces
+ Amnesty International
+ Short animations
Design:
Onto
+ Under the Hood
+ Paid ads
+ TV advert roll out
+ Company values
+ Events design
+.Getting Started Guides
Long Tall Sally
+ Curatd By exhibition
+ True To My Size campaign
+ Summer 19’ launch
+ Karl Lagerfeld Paris
+ Sustainability
Boots
+ No7 Serum Launch
+ No7 Match Made
make up launch
British Heart foundation
+ Big Beat Challenge
+ BHF Lottery
+ Customer reassurance
animation
+ Dechox campaign creation
Other Brands
+ Design Museum
exhibition Posters
+ Mesa Clay
+ Solihull Gallery Card
+ Rehash
+ Cityscape Digital
+ Elite Inspirations
+ The Bakers Apron
+ Denim Events
+ Bee Vocal
+ Muse
Conceptual:
+ Generative systems
+ Scaling
+ Length tool
+ Apple trees
+ Communication double
exposure photography
+ Poster collection
Artists' Books:
+ Corner project
+ Corner project variations
+ 5 minute journey book
+ Tube stop books
+ Measuring length
About me
Get in touch
Scaling
Scaling experiments using a metre bar and a metre long type bar. It is the act of making sense of the space that is excites me. The function of the black piece of paper acts as a tool to equip the viewer with a scaling device. Rather than telling the viewer the actual length of the wall, they are provided with a tool, the scale bar, which allows them to piece together the information for themselves resulting in them actively engaging with the image rather than taking a passive approach. In addition the viewer is able to extract information regarding the length remaining beside the scale bar as well as the overall size of the space.
By incorporating the size on the scale bar using type, the viewer requires no further information when analysing the image. It acts as a tool which allows the viewer to understand space.
