The brief

Muse is a music and podcast streaming start-up company who are looking for a fresh interface design for their new app. The challenge that Muse faces is to encourage the user to explore artists easily without getting lost in their extremely large database of content. Therefore, they need the design to be clear and functional (by curating music for customers based on their personality, lifestyle and tastes and assembling it into playlists by moods, activities, and genres) whilst remaining aesthetically on trend.

Target Audience
18-25 year-olds interested in popular culture, but looking for something more than what’s on the radio. Interested in music discovery and BuzzFeed-esque quizzes and looking for a “personalized experience” that is also quick & easy to use





 

App prototype



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